不要再纠结为什么叫这么难理解的名字了。因为从golden arch直译过来的撒。金色的拱门。就叫金拱门咯。

关于M的商标的历史来源如下:

"McDonald's logo" redirects here. For the sign, see McDonald's sign (Pine Bluff, Arkansas).The Golden Arches used on the exterior of the Times Square McDonald's restaurant.
The Golden Arches are the symbol of McDonald's, the global fast-food restaurant chain. Originally, real arches were part of the restaurant design. They were incorporated into the chain's logo in

1962, which resembled a stylized restaurant, and in the current Golden Arches logo, introduced 1968, resembling an "M" for "McDonald's".
In 1952, brothers Richard and Maurice McDonald decided they needed a new building to house their hamburger restaurant in San Bernardino, California. They wanted this building to have an entirely

new design which would achieve two goals: even greater efficiency, and an eye-catching appearance. They interviewed at least four architects altogether, finally choosing Stanley Clark Meston, an

architect practicing in nearby Fontana, in late 1952. The arches had a direct bearing on the interviewing process and their choice of Meston: the first architect they interviewed objected to the

arches the brothers wanted; a second wanted to change the arches; a third, prominent Los Angeles architect Douglas Honnold, said that if the brothers were going to tell him what to do they would be

better off doing it themselves.
Along with their practical knowledge, the brothers brought Meston a rough sketch of two half-circle arches drawn by Richard. The idea of an arch had struck Richard as a memorable shape to make

their stand more visible. After considering one arch parallel to the front of the building, he had sketched two half-circles on either side of the stand. Meston, together with his assistant Charles

Fish, responded with a design which included two 25-foot (7.6 m) yellow sheet-metal arches trimmed in neon, called "golden arches" even at the design stage. His design also included a third,

smaller arch sign at the roadside with a pudgy character in a chef's hat, known as Speedee, striding across the top, trimmed in animated neon.
According to architectural historian Alan Hess, "Meston and Fish turned the crude half-circle suggested by Richard McDonald's sketch into a tapered, sophisticated parabola, with tense, springing

lines conveying movement and energy." In the same article Hess added this footnote: "Who first suggested the parabola is unclear. Richard McDonald and George Dexter, the sign contractor who

fabricated the first arches, recalled that Dexter came up with the idea and added them to the plans. Charles Fish, who did the working drawings and aided Meston in the design, attributes the idea

to his familiarity with the form from a school project in which he used structural parabolas for a hangar. The form was one of many advanced engineering solutions, including folded plate roofs,

that were in common currency."
The first franchised outlet bearing Meston's design opened in May 1953 in Phoenix, Arizona. Subsequent franchisees of the McDonald brothers were also required to use Meston's design, although

Meston adapted the plans for each to the conditions and building codes of each site.
In 1962, seeking to upgrade its image, the company sought a new logo. Fred Turner sketched a stylized "V", but the company's head of engineering and design, Jim Schindler, extended the "V" into an

"M" resembling a McDonald's store viewed from an angle, with a red isosceles trapezoid "roof" serving as background for lettering.
While McDonald's dropped the physical arches from nearly all of its restaurants in the 1960s[citation needed], the Golden Arches have remained in the logo, and as a commonly understood term for the

company. This was partially due to Louis Cheskin's argument that the arches, which he likened to "mother McDonald's breasts", had "Freudian applications to the subconscious mind of the consumer and

were great assets in marketing McDonald's food." In Canada, all McDonald's stores and commercials have a maple leaf in the middle of the Golden Arches.
Alan Hess summarized the arch's origin in Googie architecture and ultimate significance as follows:
The arch was conceived by businessman Richard McDonald, an untrained designer with no knowledge of erudite architectural examples. His intent was pragmatic: to be noticed. This determined its

scale, position, and simple shape visible over long distances following the precedent of earlier drive-ins with which he was familiar. To McDonald, the arch was an arbitrary form, without symbolic

or historic associations, which he hoped would come to symbolize McDonald's. The arches' position implies no traditional use of the arch as an entry, nor are they structural. The architect

delineated this formal concept determined by the client in the energetic lines and machine-like surfaces of a popular commercial vernacular style current in the 1940s and 1950s ... Meston's design

proved successful as design and icon because of, not in spite of, its commercialism.
The term "Golden Arches" is sometimes used as metonym, symbolizing capitalism or globalization in phrases such as the "Golden Arches Theory of Conflict Prevention", since McDonald's is one of the

more prominent American corporations that have become global in their reach (along with Coca-Cola and Nike).

为什么叫金拱门- golden arch的更多相关文章

  1. 解题:EXNR #1 金拱门

    题面 大力统计题 考虑把和的平方拆开,最终就是许多对位置乘起来求和.所以考虑每对位置的贡献,对于$a_{i,j}$和$a_{k,h}(1<=i<=k<=n,1<=j<=h ...

  2. ImageNet2017文件下载

    ImageNet2017文件下载 文件说明 imagenet_object_localization.tar.gz包含训练集和验证集的图像数据和地面实况,以及测试集的图像数据. 图像注释以PASCAL ...

  3. ImageNet2017文件介绍及使用

    ImageNet2017文件介绍及使用 文件说明 imagenet_object_localization.tar.gz包含训练集和验证集的图像数据和地面实况,以及测试集的图像数据. 图像注释以PAS ...

  4. Java网络编程基础(Netty预备知识)

    今天在家休息,闲来无事,写篇博客,陶冶下情操~~~ =================我是分割线================ 最近在重新学习Java网络编程基础,以便后续进行Netty的学习. 整 ...

  5. 一入OI深似海 3 —— 纪念我最后一次PJ(上)

    其实在比赛前一天中午上车前, 我还在机房打 I wanna, 感觉就是去杭州旅游的. 诶,还真是这样! 我和jwj在绍兴服务区买了金拱门, 拎着吃的回到车上的时候, 迎面而来羡慕的小眼神. 下午很早就 ...

  6. Python的基础语法(二)

    0. 前言 接着上一篇博客的内容,我将继续介绍Python相关的语法.部分篇章可能不只是简单的语法,但是对初学者很有帮助,也建议读懂. 1. 表达式 由数字.符号.括号.变量等组成的组合. 算术表达式 ...

  7. CCPC-2017-秦皇岛站

    10月25日 听说信用卡到了好兴奋,然而没有额度是啥情况啊qwq. 晚上坐飞机出发,成都-鄂尔多斯-石家庄-秦皇岛,队友吐槽鄂尔多斯到石家庄好近啊,然后过了一会儿我们因为石家庄大雾迫降在了济南.嘤嘤嘤 ...

  8. 突变注释工具SnpEff,Annovar,VEP,oncotator比较分析--转载

    https://www.jianshu.com/p/6284f57664b9 目前对于variant进行注释的软件主要有4个: Annovar, SnpEff, VEP(variant Effect ...

  9. SDOI2019Round1游记

    SDOI2019Round1游记 Day 0 报道日,早晨五点睡的觉,一觉醒来已经一点半了,收拾收拾东西报道去了.因为没吃饭,坐着出租车晕车了,我让师傅把我放到历下大润发,我去金拱门吃了点饭才去的23 ...

随机推荐

  1. Redis学习笔记之Redis单机,伪集群,Sentinel主从复制的安装和配置

    0x00 Redis简介 Redis是一款开源的.高性能的键-值存储(key-value store).它常被称作是一款数据结构服务器(data structure server). Redis的键值 ...

  2. fastdfs安装与配置

    FastDFS是一个开源的轻量级分布式文件系统,它对文件进行管理,功能包括:文件存储.文件同步.文件访问(文件上传.文件下载)等,解决了大容量存储和负载均衡的问题.特别适合以文件为载体的在线服务,如相 ...

  3. GATK的硬过滤

    https://software.broadinstitute.org/gatk/documentation/article.php?id=2806

  4. GET 对比 POST

    HTTP 方法:GET 对比 POST HTTP 消息 标签列表(字母排序) 两种最常用的 HTTP 方法是:GET 和 POST. 什么是 HTTP? 超文本传输协议(HTTP)的设计目的是保证客户 ...

  5. Java学习第四周学习笔记

    20145307<Java程序设计>第4周学习总结 教材学习内容总结 继承与多态 继承 继承作为面向对象的第二大特征,基本上就是避免多个类间重复定义共同行为.即当多个类中存在相同属性和行为 ...

  6. 20145328 《Java程序设计》实验一实验报告

    20145328 <Java程序设计>实验一实验报告 实验名称 Java开发环境的熟悉(Windows + IDEA) 实验内容 使用JDK编译.运行简单的Java程序: 使用IDEA 编 ...

  7. SublimeText3 编辑器使用小结

    1. 快捷键: Command + shift + D : 复制当前行 Command + shift + K : 删除当前行 Command + J : 合并一行 Command + Enter : ...

  8. React Native区分安卓/iOS平台

    import { Platform, } from 'react-native'; alert(JSON.stringify(Platform)): android手机弹出:{"OS&quo ...

  9. poj_2528 Mayor's posters (线段树经典题+离散化方法)

    由于题面中给定的wall最大长度为10 000 000:若简单用线段树势必会超时. 而注意到题面中规定了输入海报的个数<=1000:因此不妨离散化,使得线段中叶节点仅含有1000个,那么线段最大 ...

  10. django中的分页设置

    1.在控制台中的展示 from django.core.paginator import Paginator iter = 'abcdefghijklmn' inator = Paginator(it ...