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几种常见的app推广形式

1、通过应用市场推广

2、使用广告投放推广

3、使用媒体推广

4、使用社交网络推广

5、使用换量、限免的方式推广

通过应用市场推广

(关键字：直接、真实、影响力)

　　应用市场是开发者进行应用推广的第一步，在推广环节中，扮演着重要的角色，是用户获取应用信息的第一来源。

　　好的市场排名、来自市场的推荐、市场首页的广告位等等，都会对一款产品下载、增量起着重大的作用。

　　目前主流的应用市场：应用宝、360市场、百度手机助手、安卓市场、豌豆荚等

使用广告投放推广

(关键字：精准、成本)

　　广告投放推广也是推广手段中不可缺少的环节。包括成本较高的Wap站、App、Web媒体、代理推广，以及成本相对低一些的移动广告平台推广，是获取更多用户量的重要手段。

　　随着移动设备的普及，移动广告平台的广告投放越来越多，模式也越来越丰富，比如Banner、插屏、积分墙、视频积分墙等等。

　　因此,要有效的选择平台，结合时间、空间，精准投放，为自己的产品带来更好的用户量。

使用媒体推广

(关键字：曝光、话题性、流行性)

　　媒体投放推广包括像媒体软文、测评、新闻稿推广等手段，都是品牌推广的方式，适当的媒体推广，能够很好的将产品与用户维系在一起。

　　此外，传统媒体、电视广告、微电影、视频等等端游推广模式，现在也逐渐被重视。

　　好的媒体投放，从产品预热到后期产品充电都会起到很重要的作用。

使用社交网络推广

(关键字：传播、高效、低价)

　　社会化网络推广包括像利用微博、微信、论坛、社区等手段进行推广，这种推广成本极低，却可以高效传播，近期偏受宠爱，常见的包括微博大号营销，草根炒作等手段。

使用换量、限免的方式推广

(关键字：精准、成本)

　　除以上几种常见推广手段外，还有像导航站推荐、限时免费、预装机、换量等手段。一般应用类推广比较喜欢“换量”这种方式，推广成本相对较低；而iOS系统的应用更偏爱的限时免费这种手段，与换量模式相同，限免也是在成本方面有较大优势。

　　通过体验报告、限免通知、应用推荐等手段获取用户的“应用推荐”，往往一些小众的平台，也会比较好的效果，在一定时间内会带来新的用户。

　　但是以上几种手段，现在都面临着用户质量的问题，整体效果大不如前，但仍有小部分效果还不错，可酌情选择使用这种推广方式。

　　
本文参考自《talkingdata移动应用推广白皮书》

本站文章为宝宝巴士 SD.Team原创，转载务必在明显处注明：（作者官方网站：宝宝巴士)
转载自【宝宝巴士SuperDo团队】 原文链接: http://www.cnblogs.com/superdo/p/4579319.html