Tracking Results and Measuring Success goal -> driver ***Why Measuring Success Is Essential to the SEO Process***1.The Tracking Cycle: Produce, Launch, Measure, Refine *Define an SEO strategy, determine an implementation schedule, and establish a cle…

Mobile, Local, and Vertical SEO ***The Mobile Landscape***Mobile site speed:• Google Page Speed Insights• Mobi Test from Akamai• WebPageTest• W3C’s Mobile OK Checkerother resource:• 50+ Essential Mobile SEO Resources• “Mobile Site Audit Checklist”• “…

Developing an SEO-Friendly Website ***Making Your Site Accessible to Search Engines***1.Indexable Content2.Spiderable Link Structures3.XML Sitemaps ***Mobile Friendliness*** ***Keyword Targeting*** ***Content Optimization***1.A browser-safe sans seri…

Keyword Research ***The Theory Behind Keyword Research***1.When users go to search engines and type out their search query, they may use language that is entirely different from what you expect. 2.Take the time to go beyond the surface and use the to…

SEO Implementation:First Stages ***Development Platform and Information Architecture***1.Technology Decisions2.Structural Decisions:Target keywordsCross-link relevant content3.Mobile Sites ***Identifying Current Server Statistics Software and Gaining…

SEO Planning: Customizing Your Strategy ***Developing an SEO Plan Prior to Site Development***Determining your available content assets is the first step toward leveraging themwithin the context of SEO.The content you have available to you will also…

preface:Andy Johns (@ibringtraffic):growth strategist@Wealthfront ***1.Search Reflecting Consciousness and Connecting Commerce****The Human Goals of Searching*One of the most important elements to building an SEO strategy for a website is developing…

How Social Media and User Data Play a Role in Search Results and Rankings ***Correlation Between Social Signals and Google Rankings*** ***What Is the Value of Social Signals?*** ***Bing’s Experiments with Social Signals*** ***User Engagement as a Mea…

Content Marketing ***Leveraging Major Social Media Platforms***LinkedIn, Facebook,Google+, Pinterest, and Twitter,youtube,instagram…

***Search Engine Basics*** *Understanding How Vertical Results Fit into the SERPs* As a direct consequence, site owners and web marketers must take into account how this incorporation of vertical search results may impact their rankings and traffic.…